Personality Branding is a foreign concept to most attorneys. This is true for most forms of marketing in the legal field. Attorneys simply do not have time to brand themselves, or take branding into consideration when operating their firm. Who can blame them? Let’s face it, time is limited. However, branding is something that you cannot overlook. Who you are and what you are known for will eventually be made known. Do you want to be in charge of letting people know who you are, or do you want to leave it up to someone else to describe your business?