When someone comes knocking on your law practice door, you don’t welcome them in to your office consisting of torn carpeting, broken furniture, or peeling paint, right?! Of course not! Similarly, as you open your virtual office door - especially this year of offline, virtual touch points - you should not welcome anyone to a default, ‘broken’ online profile or presence!  This is why I’ve focused steadily on ensuring you are not that ‘default’ (broken) attorney, but rather taking a proactive approach to engaging relationships. Isn’t this what you would do in real life? You don’t just sit tucked away in your office thinking ….they will just automagically come. So, here are the TOP 3 TIPS on WHY you need to step up and optimize your online profile, presence, and particularly your unique brand flavor!