This week we’re diving into part 4 of this months 4 part series on auto-piloting your law practice.  One of the best tools and returns you can ever get for your marketing dollars is blogging. Because blogging is, and will remain, an essential game plan to reach your audience. You have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website.  Most importantly, your blog is the human face of your business. It’s where you offer relevant content for your audience as well as your voice, tone, and personality. This is especially important for law firms which are often viewed as a necessary step in a less than positive context, impersonal or intimidating.