Wait, what, LinkedIn Stories? Yep, it seemed to be working for Instagram, so LinkedIn created their own, business toned version! Much like the introduction of Instagram Stories, LinkedIn Stories offers a huge opportunity to create a stronger, more personable dialogue with your audience in this new “snackable” format to show case your knowledge and authority in a fun/engaging way.  But before jumping straight into your new LinkedIn Stories content strategy, it’s worth considering who you’re talking to and why you want to capture their attention. Understanding the audience you’re talking to, what they are interested in, and what you want to achieve will help to shape your content strategy and keep you on track for success! Now, continue listening for the why and how to implement…