Drilled into our heads from law school is to work hard, bill lots of hours and provide high quality work. And, building a network of high quality relationships through various events, networking opportunities, and making a name for yourself – as in creating a personalized brand – wait, did anyone say there were still only 24 hours/day??? Look around, those lawyers who have managed to create and sustain a strong personal brand generate speaking opportunities, and visibility generally by attracting the right kind of attention to their expertise in a particular practice area. They managed to drill down on creating their personalized brand, and humanizing their services in a way that resonates with the right kind of clients. Let's explore what personalized branding really is, and how to set this piece in motion to build the right opportunities!  Interested in finding out more about the VIP DAY: LINKEDIN LAWYER LAUNCHPAD where you and I get it all done in just ONE DAY! I've done the heavy lifting before we meet, then walk through it together, and finally I provide support for another 30 days to make sure this is all fully implemented!  2 seats currently available for February (as of publication date, Monday January 29, 2024).  Book a call to explore together: https://calendly.com/hessconnect/vip-launch-day-discovery-call  As always, I'd love to connect and hear your feedback for this episode or any questions that came out of this. https://www.linkedin.com/in/vivecahess/