This month of February I am going to address THE most common pain points, misunderstandings and questions I’ve heard from lawyers this last year. This week I'll start off with “SEO” - What is it? How has it evolved? And, as always, the 3 things you can do right now to optimize (ie rank more highly) w/in the search engines…. Of all the online channels/social media tools, LinkedIn is the most familiar and meaningful to lawyers because it was built as a business based channel. Reminder - it is SO MUCH MORE than a resume portal, or recruitment tool, and I STILL bump into lawyers who are completely missing out on leveraging this channel because “they are not looking for work….”