You can be bold enough to share your own story, the peaks, and most importantly the valleys and how you got through these rough patches. Because guess what? We’re all human, and we can all identify with life’s spills. People relate to stories! They see bits of themselves in the story teller, and this is all part of how you build the know, like and especially trust in a very competitive area. Because no one else has your story, you own it outright, and this means no one can compete on this level!