Here’s the takeaway and business lesson: And, this is also why I named this first of two episodes the “Branding and Spaghetti Toss” - in all we do you must prepare. Otherwise, what are we doing? Just tossing the spaghetti against the wall to see if it sticks! I’ve been guilty of this toss! Have a marketing strategy, and prepare. No matter how much you pay for those Google adword campaigns, or how much time you put into your LinkedIn outreach and referral partner nurturing, it’s no good if you don’t prepare by thinking through a well-positioned, and optimal plan that mirrors your practice and goals! It’s the end of the year - just do it!