What is the difference between a metric and a measurement? So easily interchangeable aren’t they, but they do have subtle differences that we need to discuss, which we will be doing later, but first it’s time to chat to Jacqui Jagger. Jacqui is a mindset and business coach who helps hardworking, ambitious business owners to stop overthinking and start taking action to grow their business. More importantly from an assignment point of view, Jacqui can help us understand how to stop playing around the edges and start making definite, purposeful progress so that you feel like your studies and writing is always making progress, which it inevitably is. The best thing is, there is no fluff or BS. We train our bodies, we look after pets, we even buy insurance for our phones, rings, watches and household appliances, but do we pay as much attention to our minds and mindset, which is probably the most important of them all…. And there is no insurance claim to be had from lack of mindset.  With this in mind I wanted to go deep with the opening question, Jacqui - Marshmallows and Spaghetti…. Discuss?   Takeaways - Its amazing the synergy between Marketing planning and the way to tackle your own mindset. Jacqui pointed out that you shouldn't start with your goals and objectives, but with the why! Why are you doing what your are doing or want to do? And this is the same as reviewing your situation analysis within a Marketing Strategy before setting your objectives You don't know where you want to go, if you don't know where you are to begin with. - Why do you not have the time to do everything you want to? Jacqui says that we fill our time with: - The should dos - The Habits we have - And then we add the other things on top of this that come up…….No! Stop! Get clear and get focused on what is important. Create a plan that works for you and use it! - And finally, find that trigger that will break a habit or create a new one. Want to go to the gym more, put your gym stuff out ready, or tie your running shoes to the front door! That way it is in front of you and not to the side hidden away. But make sure you only change one thing at once, don’t be fooled into thinking you can change everything at the same time, overnight. This will lead to overwhelm and falling back into the same old habits.   Metrics and Measurement Mastering metrics can be difficult, especially in an assignment scenario (Mastering Metrics is one of the CIM modules at level 6). But what are the differences between the two? Hopefully in explaining these, your assignment and the wording behind it will become much clearer. So what is a metric. In marketing terms a metric is something that can be based on a standardised procedure, calculation method or system for generating a number, compared to others.  A measurement is slightly different, as it is the number that is generated by taking a measurement that doesn't necessarily have to be taken in the same way every time and it is not compared to another. It is its own single entity. Lets look at an example so we are perfectly clear what the heck this means: You’re asked to measure the size of a room – this would be your measurement. Then you are asked to provide the average size of all the rooms in a house, this outcome would be the metric outcome of all the measurements. Got it? So if you are asked for measurement techniques think of the things that do the measuring. For metrics, think of the things that are looked at in comparison to each other. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksJacqui Jagger http://www.beyondboundariescoaching.co.uk LinkedIn: https://www.linkedin.com/in/jacqui-jagger/ Books:The Chimp Paradox – Professor Steve Peters : https://amzn.to/2UT2GR1Gro