And we are back with another Wednesday episode. Here's a funny story for you. So I know I talk a lot because I love talking. Like I really, really loved her. And the truth , is that I like talking whether I'm happy or sad, see if I'm like sad or down. I like to talk my way into movement, happiness, clarity. And then when I'm happy, I talk my way into more clarity and creation envisioned. And so I love talking. And with that today's topic is one of those topics that I could talk about for 45 hours straight because of the traumatic impact that will have on your life and business, when it comes to relationships with customers and utilizing the resources that are in your space.And so here's what I did. This might be TMI, but you guys know I'm kind of past the TMI point. I have to pee really bad, but I gauged my interest that I figured I could hold it for 20 minutes, which means that this should be a less than 20 minute episode, because I'm going to hit a point where I'm not willing to hit pause and I don't want to get a UTI.And so today we're going to talk about the two most wasted pieces of real estate on the internet and how you can optimize them and by on the internet, I mean, in your world. And so. I've talked about this a lot, but I still don't think people have truly understood the gravity of these two pieces of real estate.And there's other ones besides this are just as important, but these tend to be the two most neglected ones. So the first one is confirmation pages, right? So when you think about somebody getting a lead magnet, the thank you page, the next one would be like a confirmation. Should they order something? Their receipt page, they sign up for a webinar or there. Webinar confirmation page, you know that whatever it is, a confirmation page, that's the first one. And the second one is transactional emails and by transactional emails I mean, emails that are auto-generated. So like you'll send out a newsletter, you'll send out the sales email. You'll send out a fulfillment sequence. Transactional ones are order receipts, shipping notifications, rebills subscription  purchases, sometimes depending on your platform, webinar calls. But transactional emails are regulated a little bit differently than emails that you send through your CRM.If you run a Shopify store, legally, a customer has to get their receipt. And so those transactional emails are treated differently. They do not go through as many spam filters. They're not great at the same because a customer has to get it. You don't have to worry about a transactional email hitting a spam folder.  And so most people neglect them and leave them at default. But sometimes it's your actual only end to get into an inbox because of your reputation score or their relationship with their emails or things like that.So the two most wasted pieces of real estate when it comes to digital marketing or even straight business in person like you might run a brick and mortar business, but if you do anything online, you're having customers give you their information exchange value. And in a confirmation page, it is the first touch point that a customer feels sees or experiences is post a transaction with you. They gave you their email, they had a confirmation page. They gave you their credit card. They had a confirmation page. They gave you something and hit this page.That experience normally dictates and sets the paradigm for the entire relationship. That thank you. Page has the ability to turn a onetime customer into a lifetime customer, or turn a potential lifetime customer to give me a refund. I don't trust you. And people neglect them all the time. Everybody focuses so hard on getting the yes to the date or getting the engagement or getting somebody to marry them, that they forget that marriage takes work relationships take work. You can't plant a flower and expect it to grow on its own. You have to water it. You have to tend to the soil. And if you plant that flower, I E you jus