Did you know the About page on any website is the most visited page after the home page? That means that one little page creates a HUGE opportunity to connect with your visitors and answer the question -- “Why should they choose YOU among all other real estate agents.” If your leads and clients feel a connection to you from reading the About page on your website, they will more likely want to continue the conversation about working together even further. Unfortunately, though, most real estate agents cram the bio on their About page with awards and accolades, and that’s not at all what your clients want to know about you. So, what do they want to know about instead? Your story. Learn how to tell your story to create a bio and an about page on your website that has clients wanting to work with you as their real estate agent.