Your website holds the power to be the most important and most effective marketing tool you have available to you as a real estate agent. But, sadly, most real estate agents don’t know how to use their website to get leads and turn those leads into clients. Instead, they spend thousands of dollars a month on online leads, which is a slippery slope. If you stop paying for leads, the flow of leads stops. Instead, why not use your own website to bring you all the clients you want and need? Most real estate agents don’t think that’s possible, but it absolutely is. My website was the number one tool I used to create a $1M+ per year real estate business. Once I figured out how to use my website as my lead generation machine, I never needed to ask for clients or chase leads, and, frankly, why I never needed to use any sales-y lead generation tactics at all. But, here’s the thing… My website didn’t just sit there hoping and waiting for people to come to it, it was the workhorse of my business, so I didn’t have to be. It wasn’t just that I had a website, it was how I used my website to attract my ideal clients right to me and then I used my website to convert those leads into actual clients who wanted to work with me. But, how do you know whether your website is set up correctly to do its job for you–bring you leads and clients? Today’s episode is about the THREE jobs your website MUST be doing for you as a real estate agent and how to asses your website so you know whether it’s doing what it’s supposed to be doing for you. I also discuss why having complete website control is super important as a real estate agent and what that even means. Listen in and start using your website as the lead generation tool it was always meant to be.  Learn more at AgentGradSchool.com.