69 min listen
"I love to do taxes, but I have to run the business too."
"I love to do taxes, but I have to run the business too."
ratings:
Length:
19 minutes
Released:
Feb 1, 2021
Format:
Podcast episode
Description
We love hearing successful business stories. Ann Hartz, CPA from Des Moines, Iowa, worked to grow from a solo practitioner practice with 100 clients to a thriving firm with five full-time employees and 2,000 clients. “We all go into business for what we love to do, and I love to do taxes. I really do. But I have to be the president of this business and run the business, too,” Ann said about her decision to work with TaxProMarketer in the early years to help build her online presence. So how did that growth come? “At least 50-75% of my new business has been from people looking us up and online reviews and that sort of thing.” Ann liked the fact that TaxProMarketer focuses on tax preparers and CPA firms, even when she kept getting solicitations from other marketing companies saying they could do it better. "They say, 'There’s too many words. People don’t want to read all those words.' But when I have clients come in to meet with me, a lot of them will say to me that it was the website that brought them in. The proof is in the pudding. That website represents me, and you’re able to put the information on there that I want. In my business, it’s important to be able to be trusted, and that’s what I want to portray. It’s been a great thing.”
Released:
Feb 1, 2021
Format:
Podcast episode
Titles in the series (58)
Ninja-Level Tactics For Successful Marketing For Accountants and Tax Pros: We were reviewing some marketing data in our office recently, and my oh my, was it fun. We're seeing massive increases across the board in traffic, CTR, engagement and effectiveness in our marketing for accountants and tax pro clients ... so... by The ProMarketer Podcast