16 min listen
Decades Over Hours - One CPA’s Billing Mindset with Michael Gordon
Decades Over Hours - One CPA’s Billing Mindset with Michael Gordon
ratings:
Length:
59 minutes
Released:
May 19, 2022
Format:
Podcast episode
Description
The last three tax seasons have shifted a lot of tax and accounting professionals’ priorities. Some are considering shifting their pricing models. Others are trying to implement new marketing strategies to get better, more ideal clients. And there is a whole contingency looking for an exit plan to leave it all behind. Wherever you’re finding yourself on that spectrum, Michael Gordon (Not Your Basic Bean Counter) drops decades-worth of truth nuggets in this episode of the ProMarketer Podcast. Retired now, Micheal built a thriving CPA practice over many years and learned a thing or two about growing a business using strategies like “Take Mikey to Lunch” and his own unique version of value billing. Michael jumps into discussing the origins of Not Your Basic Bean Counter and how he gained a foothold into the realtor and renter’s association groups in his city becoming their go-to tax guy. In his practice, he built a culture that valued his workers and put relational connect as a top priority in their weekly meetings – something he thinks everyone should do in their business (big or small). When he began to approach retirement, he found that it wasn’t one big event or moment that brought on the shift, but rather taking baby steps. Now, he spends time advocating for fraud prevention in businesses, avidly reading the Association of Certified Fraud Examiners’ (ACFE) Report to the Nations. He even shares some juicy fraud stories with host Nate Hagerty (CEO TaxProMarketer) that’ll have you researching fraud prevention strategies. Michael is happy to share more – just shoot him an email (mike@mikegordoncpa.net).
Released:
May 19, 2022
Format:
Podcast episode
Titles in the series (58)
Marketing CPA/Tax Firms with Nate Hagerty: Every CPA or tax firm wants to get more clients and grow. Now that things are continually moving towards the cloud or online space with mobile phone dominance everywhere, these professionals know they need to have an online presence that actually... by The ProMarketer Podcast