If you could make one change in your practice with the goal of refreshing your workload, increasing profit, and reducing stress, what would it be?    If you said change your pricing structure — well, we agree.    What often keeps us from updating our prices (or even better, switching from fixed or hourly rates to a value pricing model) is fear of losing clients, feeling unsure on how to do it, or a lack of confidence related to the value of our work.    But get this: People want your services. And when they really value what you have to offer, you don’t have to work around the clock at hourly rates just to make ends meet.    In this episode, CEO Nate Hagerty is joined by Loren Fogelman, a sports psychologist turned business coach who specializes in pricing strategy and sales for accountants and tax pros. (Her clients are able to reduce workload by as much as 50% while DOUBLING revenues.)    She has been steadily recognized in recent years by HubSpot in its annual list of the world’s top 22 business coaches. Loren delivers talks and workshops across the United States at major conferences such as Inbound — one of the world’s most esteemed content marketing events for entrepreneurs — as well as many niche accounting conferences.    Listen in as Loren breaks down how to practically shift away from the hourly rates pricing trap to a value-based pricing model that has proven successful for her clients.   Having the money conversation might feel uncomfortable… but you’re worth it.     Loren’s free resource to value price your services: https://www.businesssuccesssolution.com/package/   Other places you can find her:   Website: https://businesssuccesssolution.com   Facebook group: https://www.facebook.com/groups/growyouraccountingpractice   LinkedIn: https://www.linkedin.com/in/lorenfogelman   Instagram: https://www.instagram.com/business_success_solution/   Twitter: @lorenfogelman   Youtube: https://youtube.com/c/BusinessSuccessSolution