Spend a lot of money on a beautiful website but still can’t seem to get leads?  Struggling to get on page 1 of the search results?  If you have a great looking website and some type of follow-up system, but no one can find you on Google, that’s a problem. Looks don’t equal performance. Getting on the first page of the results comes from building an organic foundation from the beginning. And building a good website isn’t hard. All it takes is a little optimization – filling in that metadata on the back end.  And optimization doesn’t stop at your website. It also means filling in every form of your Google Business Profile, posting regular content, and not neglecting your backyard.  Beyond optimization, you need to consider that Google focuses on local results. Even if you serve clients nationwide, Google will view your practice as a local business.  Listen in as TaxProMarketer Vice-President Christian Jones talks best SEO practices and local listings strategies to get you ranked in the search results.   Episode highlights: - Google wants to see that you’re optimizing the experience of the user. - Uniqueness is something Google factors in –  60% of the internet is duplicate content. - Google measures clicks, scrolls, and time on site...  so optimize for engagement. - Google Business Profile is all about frequency, recency, star rating, and content.  - 99 times out of 100, if marketing tactics aren’t working to get leads, it’s because you don’t have Google reviews.