Many CPA/tax firms make the mistake of not focusing on using a relationship-oriented approach in their marketing efforts, throwing money blindly at online advertising, or setting very low prices. However, what they need is good strategies for advertising to prospects, new and existing clients, and cross-selling additional services without being too salesy.    Nate Hagerty, the host of this show, is the CEO of TaxProMarketer, a leading marketing agency serving CPA & tax firms. He started the company in 2007 and has served thousands of firms. His team handles all kinds of services so the CPAs just take care of their clients without worrying about marketing, SEO, web conversion, Google advertising, etc. Nate is a member of Mensa and is a multi-year honoree of the CPA Practice Advisor "40 under 40".   Dr. Jeremy Weisz flips the script in this episode to interview Nate Hagerty about some common advertising mistakes accounting & tax firms make, the importance of nurturing lists, and when to make a pitch during advertising.