Yep, you heard that right.   It's a new, under-the-radar shift (that Google didn't announce) that provides a "newsfeed" of sorts of content from friends and nearby businesses.   Which has definite implications for how you operate your GMB profile.   I love nerding out about this stuff.   Perhaps like you do with the tax code (and I am increasingly nerdy about that as well) ... and it's why I am drawn to people who have similar nerdy intentions.   There is a subtle (but vast) difference between working with companies and people for whom you are a notch on their business bedpost -- and those who are really in it to serve.   Jassen Bowman is one of those who is in it to serve. (He's also a big nerd, and I mean that with great respect and affection.)   So when he reached out after some recent emails of mine that he wanted to host a regular webinar series with me about the mechanics of online marketing, I knew it would be a gas.   We’re discussing the new, subtle developments about the REAL drivers of online marketing success. My Director of Search, Christian will be with us too.   No hype, no pre-planned sales pitch ... just pure, nerdy marketing fun.   Jassen is a particular expert in the resolution space, and has a large following among those who serve those clients -- so he'd be a good one to connect with if you want to discover better ways to operate within those cases.   In this webinar we have a particular focus on local listings, GMB, and SEO nerdiness. You will WANT to hear what we talk about ... some of this stuff is barreling at you fast, and you'll want to be in the loop.