When we speak with accounting and tax pros one on one about their marketing, this is what we often hear:   I have an outdated website.  My local SEO is flopping. How do I prevent dead-on-arrival paid ads? Traffic to my website is slumping.   There are plenty more, obviously. These are merely the most common — all of which lead to the wrong leads and not enough of the right kinds of clients being attracted to your accounting and tax practice.   To stand out from others in YOUR market area, you need a clear, informed marketing plan for 2023.   In today’s episode, TaxProMarketer VP Christian Jones and CEO Nate Hagerty cover how to reach the goals you need for busy season (and beyond). They’ll help you sharpen a simple plan for all of your marketing (online and offline) and bring you through a brief exercise to help you build that plan.