There are some basic assumptions to be familiar with when starting any marketing conversation related to your tax or accounting firm.   You need more than a website. You need to be conversion-oriented in your marketing. Email is your hidden weapon. Tactics are constantly changing. There is a specific relationship journey to follow in order to convert a lead into a client.   With that foundation, we can jump into the specific elements of how to make marketing effective.   And that’s what we delve into in this webinar: website, advertising, SEO, follow-up tactics, and more. We’ll explain why most PPC campaigns fail and how to structure your PPC campaigns to avoid that outcome.   Join us … and start to dominate.