Want non-local clients? If so, then this episode on PPC advertising is for you.   Of course, there are MANY reasons to invest in advertising-fueled growth.   And it doesn’t just mean Facebook ads because here’s the thing about those (or any kind of social advertising):   You’re interrupting your prospective client. Like many forms of PPC, you are relying upon DEMOGRAPHIC data and hoping that your messaging is strong enough that they will pause their baby-pic-browsing and be immediately compelled by your accounting or tax information.   ON THE OTHER HAND:   Joe/Jane Prospect is actively searching for solutions related to accounting or tax-related issues, and they do some basic google searches ... and they find YOU.   Joe/Jane is already inclined to engage ... and the fact that they "found you" (even if via PPC), puts YOU in the power position. Contrast that with you interrupting their social browsing ... you have to "justify" your interruption. The positioning is entirely different.   But here's the big problem with search advertising: The house always wins.   In other words, if you're going to play with the back end of the Google advertising dashboard, you need to know what you're doing.   Which is what this episode is all about -- equipping you with the tools you need to win with PPC advertising.   Listen in as TaxProMarkter’s Vice President, Christian Jones, and Director of Advertising and Innovation, Ben Greutman, share why you should spend money on PPC advertising, a list of questions you need to IMMEDIATELY ask your advertising provider, and stories from clients crushing it with PPC ads.   … And though ads are important to building an online presence, they’re not the only solution for bringing in leads. Here’s a little bonus from TPM VP Christian Jones on the right time to do ads: https://youtu.be/2c9azO9Id70