When you signed up with TaxProMarketer, you were looking to build a marketing framework that would get your business visibility and get you lead generation traction. And we work hard over here at TaxProMarketer to do just that.   But as Christian Jones (TPM VP), Ben Greutman (Director of Innovation), Troy Lakey (TPM COO), and Nate Hagerty (TPM CEO) share here, you’ve got a part to play in building that machine — and only you can do your part.   So, what little things do you need to do to build that marketing framework exactly?   To start, you’ve got to utilize the tools we’ve created for you to connect with and understand your clients. That looks like sending custom email broadcasts, thank you sequences, asking for and responding to reviews, doing case studies, adding personal touches to social posts and emails, and handling incoming phone calls well, among other things.   If you’re not doing these things, you’re missing out on opportunities to engage leads, even improve your Google ranking. And what’s more, you’re failing to take advantage of tried and true methods for building rapport and trust with your clients.    So, do the work. Get your marketing framework optimized. Build something that will stand the test of rising trends … and bring you lasting results.