#244 - How Much Should You Spend on Your Marketing?
 
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Marketing your restaurant is simpler than the experts might lead you to believe. Yes, there are technical aspects to doing it well, but more than that it simply requires a strategic approach.
Intention is a word I use a lot when it comes to marketing.
The question I'm often posed is: "How much should I be spending on my marketing?" And the answer you'll often here is somewhere between 3-4%. So if you generate about $100K a month in revenue, you should be spending about $4K on your marketing. 
But that's a poor way of looking at it because it doesn't ask you to think about the return. Marketing dollars are an investment, not just a spend. So if you're investing the dollars, you need to be clear about what sort of return to expect. 
On today's episode we're simplifying all of this! 
 
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Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. 
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