57 min listen
Land Enterprise Deals Using Great Openers with Christian Banach
Land Enterprise Deals Using Great Openers with Christian Banach
ratings:
Length:
37 minutes
Released:
Aug 15, 2022
Format:
Podcast episode
Description
This episode of the Live Better Seller Better Podcast features Christian Banach, Principal and Chief Growth Officer of Christian Banach LLC. Everyone wants to think and talk about landing 6 or 7-figure deals. However, no one talks about how you get your foot in the door of those enterprise deals in the first place!Christian talks about reaching out to large organizations and possibly finding hundreds of prospects with marketing titles. He discusses how even just a few tweaks in your opening lines can mean the difference between them reading your email or getting left in spam. HIGHLIGHTSHow to craft a message when prospectingUsing a "workshop" approachPersonalization vs customizationUtilizing effective openers for both emails and calls QUOTESChristian on having a different ask: "That's also a good segue in that we're not trying to close anybody on the first email or meeting. This is to try and build a relationship and we're using these insights as a way to get our foot in the door."The benefits of the workshop-type approach: "It also changes the dynamic, right? You're now providing value or an expert on a topic. You're not a salesperson that's out there trying to pitch your product to them. It definitely takes a little bit more work upfront, you'd have to come prepared. But when you're chasing those 7-figure deals, it's worth that type of effort."Incorporating the same talk track used in the email for the call: "We've done all this great research to personalize the email. Well, why are we not using it on the phone as well? You have to get past the first song and dance to at least get them to engage in a little bit of a conversation. But very quickly in your opener, you want to make them realize that this is not just a blind cold call." You can find out more about Christian in the links below:LinkedIn: https://www.linkedin.com/in/christianbanach/Website: https://christianbanach.com/ Live Better. Sell Better. is sponsored by our proud partners:Vidyard | vidyard.comChili Piper | chilipiper.com
Released:
Aug 15, 2022
Format:
Podcast episode
Titles in the series (100)
Let's get Provocative with Belal Batrawy: Guest: Belal Batrawy LI: https://www.linkedin.com/in/belbatrawy/ Topic: No Fluff Sales Advice - Provocative Messaging. Quick Intro: Why Belal - Belal is an up and comer in the game, with already 7 startups under his belts. Some good and some bad, which is also why he is able to give such great advice. He’s not a 1 trick 1 industry pony, he has sold and led across multiple industries, different products, leaders, and teams. It’s that sort of range/breadth that I believe allows him to give such great sales advice and develop messaging across industries. You know how i feel about fluff, and Belal feels the same way, Death. To. Fluff. Let’s go! Short and Sweet/Set the stage What is ‘Provocative Messaging’ and why does it matter? Core Questions How do you break through the noise today? Provocative Messaging in Emails Provocative Messaging in Calls Provocative Messaging in Demos Psychology - How can we leverage psychology in the sales process. by Live Better. Sell Better.