Guest: Marcus KnightLI:https://www.linkedin.com/in/marcus-knight-4b07b04/Topic: The Culture of SalesQuick Intro: Marcus Knight, quite possibly the only person I know that has more side hustles than I do. But side hustle aren’t even the right term because they are FULL hustles. He is the founder of Cultured Perspective, the Chief Growth Officer at Black with No Chaser, Advisor to many top startups, Founding Member of Sales for the Culture, AND started a kids clothing line, my goodness! He is beyond passionate about bringing more culture into the sales world, and amplifying black voices, but what a lot of people don’t know is he is a hell of a sales leader too! Leading MM and Enterprise teams at Groupon, Talentbin, and Textio. So today we are talking culture, sales, and more. Marcus Knight, welcome to the show!Short and Sweet/Set the stage How do you do it all?! Most importantly, why do you do it all?Core QuestionsWhat type of cultures do you like to build in your teams, how would you describe it?How do you actually do it!? How do you build the culture you want?!Why is diversity so important to any thriving sales culture?Prioritization - How do you choose what to work on and why?How do you identify problems quickly and create plans to address them?When was the trigger to go out on your own? How did you get over the fear to do so?