This episode of the Live Better Seller Better Podcast features Casey Graham, Founder and CEO of Gravy and author of The No B.S. Small Business Book. Being honest with yourself reveals your true and specific intentions.This is critical in providing clarity in what you want out of your business and, by default, clarifies the role of other people in it too. This owner's intent is more than likely not a grand and nebulous thing.As humans, we are driven by basic desires and owner's intent can be something as simple as "I want to become a millionaire." Casey also discusses aspirational intent and the cumulative nature of assets like relationships and skill sets to get you there. SHOW NOTESHIGHLIGHTSOwner's intent: What stresses you out reveals your true intentionsThe 5 whys: Drill down to a single answer you always arrive atAspirational intent: Assets like relationships and skill sets stackIntentions clarify decisions and relationships and provide peace of mindQUOTESCasey: "I learned how to be honest with myself because most of us, we're not honest with ourselves about what we truly want, and we're scared to just go, 'I want to be a millionaire and that's why I own this business.'"Casey: "Their intention is their intention whether we talk about it or not. And so, my whole thing is people are already thinking it, so why don't we just say it? And that will create a culture where culture can be honest about what they want."Casey: "In any different stop that you make in your career, I think there's assets that you pick up and there's some liabilities that you can work on. So assets you can pick up, number one, is obviously your relationships. People undervalue that."Casey: "Peace of mind, meaning, a lot of people don't know the answer to the question 'what do you want?' And so they're always searching and unhappy and unfulfilled because they don't know. And if you don't know what it is, then you'll never be happy."You can find out more about Casey in the links below:LinkedIn: https://www.linkedin.com/in/caseygraham1/Book website: https://dontfail.biz/Amazon link: https://www.amazon.com/No-B-S-Small-Business-Book-ebook/dp/B09N9TZTW3