In today's episode, Matt and Garrett chat about a time in business where people get stagnant in their goal setting, especially when it comes to money. The hosts discuss that knowing your goal and driving its purpose is essential, and that, when people have met their security, they suddenly lose value, power, and cause to set income goals.    They explain that security is a big part of where income goals come from and insist that the motivation to do more, serve more, and make more has to come from somewhere and that you need to be clear about why you want to do what you want to do. They also discuss that even when people are comfortable in their financial security, there's always some stress. Matt and Garrett also emphasize the need to have a ‘why’ that truly motivates you, followed by figuring out the tools that can make that happen while still having the freedoms and the life you want to have. They finish up by clarifying what is ‘more’, and what you should consider if you want to grow.   Join the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook where you share ideas, ask questions, and connect with other Ninjas. You can also leave a voicemail with your direct feedback at 208 MY-NINJA. And visit Ninja Selling Events for more information about upcoming open installations. Or if you're interested in taking your goals a step further, visit Ninja Coaching to check out all of our amazing coaches.   Episode Highlights:    What to do when goal setting is stagnant.   Knowing what's driving the purpose behind your goal is essential.   When it comes down to income goals, are your securities met?   Security is a big part of making income goals.    Find the 'why' behind the motivation to do more, serve more, and make more.   Even with the comfort of financial security, stress is prevalent.   Wealthy people have a clear understanding of what they are doing and why they are doing it.   Sometimes people want the more important goal but do not want to work harder. They need to have the right tools in place.    Hard work still needs to happen; you just have to change your definition of hard work.    What is more?   A good 'why' should bring you to tears.   Quotes: "Security is a big part of where income goals come from.”   "Peak earning years for most people is between 40 to 60 years old. Because about 40 years old, you have a midlife crisis, and you start looking around and going like, I don't have X amount of earning years in front of me."   "Decide what you want to create, the life that you're looking for, not what you think you can have. And that for a lot of people, I think that's what drives them."     "There's a certain point where the wealth is just a byproduct of creating something."   "There is natural scalability that can happen is if you're running a good operation.”   "Being in better flow, identifying your vital few and a clear way up in your autoflow. All of those things can help. But operationally, things need to change too."    "There's no correlation between how hard you work and the amount of money you make.”    "I want to be clear that hard work still needs to happen. You just need to change your definition of hard work. And most people define hard work as I'm out there grinding and hustling and putting in the hours and writing contracts at 11 pm."   "Being smart about how you structure your operations, how you stay true to your core values and expectations that are set, that's also working hard. It's just not part of time worked."    "In life, when you find something that is a 'why', that's big enough, there are no obstacles for me getting to this place that I want to get to."   "If you want to grow, you need to get clear. You need to step back and ask yourself, ‘What are the moving parts around this?’"     "There's a good chance when you find the right 'why' it could bring up a lot of emotion internally for you."   "If you're setting financial goals, ask yourself why you're setting that certa