Advice on marketing - how to become an influencer and attract new clients Let's craft compelling content for your business to boost your visibility on LinkedIn. That's Tatiana Lipertis' mission; she knows how to build your brand on LinkedIn. Tatiana is a Content Writer for the maritime industry, and she has 11,000+ followers on that social media platform. In this episode, we discuss how and why the maritime people are not as eager to get involved as other people we know. We also discuss the importance of marketing, communication and employee branding.  Who are we following, who do we think is doing a good job marketing the maritime industry? How can we work together to change the profile of our industry?  Listen to our conversation. #everyconversationmatters We are expecting your shoutout!  Thanks for listening!