Professor Richard Watson is world famous internet strategist. He is currently researching ecological sustainability, energy informatics and information system leadership. You find his CV here and as you will hear, Richard originates from Australia, Perth. He mentions his colleague since many years, Marie-Claude (Maric) Boudreau with whom he has written many books. I met Richard at the first Maritime Informatics Conference organised by the Swedish Maritime Competence Centre, Lighthouse in May, 2015, where he was the keynote speaker together with Mikael Lind from Viktoria Swedish ICT. They spoke about "What is Maritime Informatics and why do we need it?" and that is what you will hear in this pod. As Richard is a teacher, we deviate into other areas, which he can explain so easily and pedagogically, we speak about the Business Model You, which we can highly recommend, download the pdf and start cracking!  Richard gives a lot of good examples from other industries which has already managed to transform themselves into a service business, where he thinks that the shipping industry has to go. He gives 4 value propositions for the industry and he explains that shipping is a complex adaptive system. We speak about his slides from the presentation he gave, you will find them on Facebook if you would like to have a look at them. So, does Richard have the crystal ball? Is he the one who can give the answers to a new way of doing business in the shipping industry? Listen to the 6th episode of the Shipping Podcast and then give your rating and review on iTunes, which is how you can support this podcast with your own time.  Kudos if you share the Shippingpodcast in your social media channels! Follow on twitter:@Shippingpodcast  and/or on Facebook: Shippingpodcast or visit our website Shippingpodcast.com and tell us who you would like to listen to, or any other view you would like to share.