Competition is on the rise, advertising costs are going up, and target market buying habits are changing. For you to evolve and adapt quickly, you need to be testing. You need to test fast, and you need to test often to grow and scale effectively. Your website might look great, but is it optimized and delivering results? Increasing your online sales isn't a matter of closing your eyes, throwing a dart, and hoping you hit the bullseye. There's a proven, methodical, and scientific process for creating an online sales engine that predictably and continually increases your profits, month after month and year after year. But I wanted to learn more about the technology that makes it all possible. Today's guest is Justin Christianson. He is a self-proclaimed numbers junkie and a digital marketing veteran. Not to mention a Father, Husband, and #1 Bestselling author of "Conversion Fanatic: How to double your customers, sales and profits with A/B testing". Justin is also the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company, helping companies like Burt's Bees, Dr. Axe, and many others improve their results. Justin shares tips on marketing growth, conversation optimizations, user experience optimization, scaling, starting/growing/managing a business, eCommerce marketing, and analytics-driven marketing. You can learn more about Justin at http://conversionfanatics.com/.