Have you ever wondered how automation and integration can transform your business, making it more efficient and scalable? In this episode of Tech Talks Daily, I sit down with Gert-Jan Wijman from Celigo to explore the revolutionary impact of process automation on businesses across various sectors. Celigo's integration platform is at the forefront of enabling automated, scalable business processes by seamlessly connecting data across different systems. Gert-Jan explains how this eliminates human intervention in routine business tasks, allowing data to flow smoothly between systems, removing bottlenecks, and ultimately making business processes more scalable. We delve into the critical role of proper platform and integration approaches in harnessing the potential of underused business technologists. By lessening the burden on IT departments while still providing them with the necessary oversight, Celigo's platform empowers "citizen integrators" – non-IT employees with technical skills – to contribute significantly to automation initiatives. This approach not only accelerates implementation but also brings valuable business context to the table. Gert-Jan shares how automation is particularly beneficial for businesses operating across multiple countries and regions. By ensuring efficient connectivity between systems and intelligently handling errors and changes, Celigo's platform supports agile processes that can adapt to different market demands and regulatory environments. We also discuss the impact of AI on integration and vice versa. Celigo leverages AI for error handling, using pattern recognition to resolve issues automatically, thereby making business process management more efficient. This integration of AI not only enhances the automation process but also ensures more reliable and consistent operations. A significant focus of our conversation is the e-commerce and retail sector, where automation plays a crucial role in providing consistent omnichannel customer experiences. Gert-Jan highlights how automation frees employees from repetitive tasks, improving their overall experience and enabling them to focus on more strategic activities. For customers, this means seamless interactions across various channels, which is essential for a positive shopping experience. Gert-Jan provides compelling examples of how brand aggregators on platforms like Amazon use Celigo's solutions to integrate acquired brands rapidly, leveraging economies of scale. This capability also extends to expanding brands into new geographical markets quickly and efficiently. As we look ahead, Gert-Jan shares insights into emerging trends, particularly the convergence of integration, automation, robotic process automation (RPA), business process management (BPM), and API management for the mid-market. He emphasizes that companies increasingly seek integrated automation platforms rather than separate tools, and Celigo's roadmap reflects this trend by evolving into a broader automation platform. Join us in this insightful episode as we explore how Celigo is redefining the landscape of business automation and integration. How can automation transform your business operations? Listen in to find out, and don't forget to share your thoughts on this exciting topic!