In the last several years, big data has been a buzzword. But big data is just that: big. It can be overwhelming.
Today we’re going to talk about small data: customer research.
Customer research is vital to high-impact marketing.
Let’s say you’ve found something gone awry in your Google Analytics. A page that underperforms, what do you do about it?
That’s where Customer Research and “small data” can be immensely valuable.
Josh Frank of TestingTriggers.com joins us today to talk us through it.
For years, Josh has been been working with eCommerce companies to optimize their websites for higher revenue using a blend of marketing and technical expertise to improve conversion rates.
Josh formerly headed up ecommerce teams and worked to pioneer testing cultures within organizations. Now, he works exclusively on getting eCommerce stores more profit through profitable customer research and a/b testing.
Listen now.
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Work with Kurt
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Learn:

What is customer research?
The simplest approach to start with customer research
What to look for (and what to do with) your research
What’s holding you back from doing customer research
Josh’s favorite tool for customer research
Example site polls to run

Links Mentioned chronologically:

TestTriggers.com
Kurt’s Order Confirmation Template
Hotjar
Josh’s user research templates and scripts
Hotjar extended 90-day trial
@joshfrank

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