In 2004, Google implemented local SEO to give local companies a shot at competing with their national competitors. If a search indicated a geographic intent such as a search for a real estate agent, restaurant, roofer, plumber, or doctor, Google and other top search engines made local results more visible to users. In today’s Silver Dollar episode, we’re talking about why local SEO is important to your business, and how you can optimize your Google business page so that you rank as high as possible to get featured in the Google Pac. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Blog: How Agents Can Increase Brand Awareness with Local SEO 0:00     Introduction 1:06     Why local SEO matters 1:46     What local SEO is and how it works 3:28     Create a Google business page 4:33     3 ways people will find your business 6:03     Optimize tip #1: Primary  business category 6:28     Optimize tip #2: Include keywords 7:50     Optimize tip #3: Additional categories 8:29     Optimize tip #4: Keywords in customer reviews 10:50   Optimize tip #5: Have a complete profile 11:49   Optimize tip #6: Make your N.A.P. consistent 12:50   Compare and search your Google page 14:16   Action Item