How Good Is Your About Page? The About Page or About Me page on your website is arguably the most important page on your site. And yet, it's so often neglected when people create a website in order to concentrate more on the "meat pages" of the site. Pages like their portfolio, or the services they offer. The About Page is often just an afterthought. You know you need one, so you whip one up quickly and move on. But if you look at the analytics for your site you will probably see that your About Page is one of your most visited pages. Chances are you have a link to your About Page in your menu bar, and when someone lands on your site, regardless of the page they land on, they will probably click on that link to learn more about you. If you don't have a well-crafted About Page you could be turning visitors off and leaving potential business on the table. What makes a great About Page? People often fail in their About Page because frankly, they're talking about themselves. You would think that's what an About Page is for. But in truth, visitors really visit an About Page not to learn who a person or company is, but to find out why they should care. What's in it for them? they're there to determine if they should be interested in you and to figure out if you can help them. If not then why bother looking at the rest of the website. How do you make a great About Page? How long should an About Page be? There is no right answer to this. The length of your About Page should be long enough to get your message across and nothing else. Every business's About Page will be different so it's imperative that you test different things to see what works for you. You've heard about A/B testing? The About Page is a great candidate for such testing. Parts of a great About Page. Part 1: Your About Page should have a hook. Something that immediately grabs the attention of visitors and lets them know they've found the right person or business for them. Here's an example of a good hook. "Welcome to my site. Are you wondering how to promote your business? Do you have a great idea but don't know how to present it to the world? Are you tired of your current brand and want something more exciting? If you're asking yourself any of these questions, then you've come to the right place. The hook gets into the head of your potential clients. The hook tells them that you know what they need help with and that you have the solution to their problem. Trust me, if they think you have the solution to their problem, they'll be begging to work with you. It's a very basic concept but it's super effective. Figure out what questions your potential clients have and list the most popular ones. How do you figure this out? By asking your clients questions. Over time you will learn what common questions come up, what problems they're seeking help with, and you'll be able to address them here on your About Page. If you open with a great hook, your visitors will want to keep reading. Part 2: Share the benefits people get by working with you. Not the services you offer, but the benefits they get. What will they get if they decide to work with you? An example can be something like this. "Allow me to use my vast skills and experience as a graphic designer to create something amazing, something that is truly unique to you. I have a knack for capturing the personality of a company and creating designs that will reflect not only who you are, but designs that lets you connect with your target market on a personal level. In other words, I create designs you can be proud of. You see? This second part kind of describes you a bit, but in a way that benefits the viewer. Part 3: Share social proof. This is a great place to display an image of yourself so your clients have a face to associate you with. Share your accomplishments, not to gloat, but to prove you're the right person for the job. In my case, this is where I would mention being in the design industry since 1989. That I've h