As marketers, it’s not good enough to do something and expect the budget to keep on flowing when you haven’t proven the value of it. We often do a bad job in marketing ourselves and communicating our role in a company.
In this webinar, we have one of the world’s most unique thinkers on marketing in our company for an hour. By the end, I hope you would have learned something new, had your perspective shifted, and have a bunch of things you can implement at the end.
Daniel approached his talk by structuring as so:

Why we need to prove the value of marketing, heading back to the 'Mad Men' roots
Daniel's test, learn, challenge, earn approach
Why marketers and advertisers are less trusted than policitians
Daniel's model for truly understanding what matters to organisations
Why we are not the CFO's enemy
A model for marketing: strategy, team, insight, testing, measurement
Why it's vital to simply understand what a business wants
Daniel's insight into growing an agency