We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging.

Takeaways:

- Understand how marketing efforts align with a meaningful purpose to drive impact.
- Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation.
- Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns.

Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.