It's really hard to say no, especially when an idea is exciting or the person pitching it to you is really enthusiastic about it.

But often, especially in a world where marketers have so much thrown at them on a daily basis, it's important to say no - so you can truly give your all to one thing.

In this talk by Daisy Kingham, she takes you through her model for deciding what to say no to - leaving you with a model for prioritisation, as well as grounds for saying no, but in a nice way.

For more from The Marketing Meetup, head to themarketingmeetup.com