21 min listen
"This channel doesn't work for us" - Joe Glover
"This channel doesn't work for us" - Joe Glover
ratings:
Length:
15 minutes
Released:
Apr 27, 2018
Format:
Podcast episode
Description
The words any marketer is likely to have heard or uttered at some point in their career is 'this channel doesn't work for us'.
Often, these words simply mean we tried something without a specific goal in mind or with the expectation of all the monies rolling in immediately.
In this back to basics talk, Joe reviews the model that has saved him a lot of anxiety and had a huge impact on how he discusses marketing with colleagues and senior management alike.
Often, these words simply mean we tried something without a specific goal in mind or with the expectation of all the monies rolling in immediately.
In this back to basics talk, Joe reviews the model that has saved him a lot of anxiety and had a huge impact on how he discusses marketing with colleagues and senior management alike.
Released:
Apr 27, 2018
Format:
Podcast episode
Titles in the series (100)
Brand UX - Rob Wilkes by Marketing Meetup Podcast