Kettle Foods are on a mission to become the 'hoover of crisps' - i.e. the brand so synonymous with crisps they become a byword for the food.
One tool to achieve this ambitious aim is PR: often an unexploited and misunderstood channel.
In this fascinating and short trip behind the curtain of the famous food company, Tash touches on the methods she's using to get new news, and regular 'we're still here news' in front of the general public.