It's not beyond the realm of possibility that you think building a strong community of customers around your products or brand is a really good idea. And yet, so few communities actually thrive, prosper or indeed ever get beyond that initial stage of inviting your mum to like your Facebook page.

Ed Goodman has built a community of over 3000 freelancers. More impressively however - the community is engaged, helpful and until recently - entirely online.

In this talk, Ed shares why he thinks Freelance Heroes has been a grown and been successful, and the steps he has taken to make it such.

For more information on anything from The Marketing Meetup, head to TheMarketingMeetup.com