Objections are just another way of your customer saying you haven't met their needs... yet.

An awareness of where a customer will commonly object to your marketing means you can safeguard against it - meaning your sales process becomes easier, and ultimately - you sell more stuff.

In this talk, Lee Carnihan explores a bevy of common objections marketers fail to overcome - proposing solutions, and showing you what the final product looks like. A top talk from a top chap.

Slides from the talk are also available here: https://www.dropbox.com/sh/ioa1xi6l8etuk84/AADyz5JXMXIL8cXLIlXn5Raua?dl=0