Making news for the wrong reasons is simple. Just screw up publicly, and you're on your way to going viral. Bad news spreads fast, especially on social media. To make a positive story newsworthy, you have to cut through a lot of noise to become a leading authority.Discover how to make your story newsworthy and become famous the right way. My guest on the podcast is former television journalist Kristi Piehl. She is the Founder & CEO of Media Minefield and the host of the Flip Your Script Podcast. Kristi shares how to think like a journalist to make your PR pitch land. Want to learn how to manage the bad news?  Click HERE to download your copy of the Crisis Communication Rapid Response Checklist. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021