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Public Relations and Crisis Management for Leaders: Interview with A. Larry Ross

Public Relations and Crisis Management for Leaders: Interview with A. Larry Ross

FromPhil Cooke Podcast


Public Relations and Crisis Management for Leaders: Interview with A. Larry Ross

FromPhil Cooke Podcast

ratings:
Length:
34 minutes
Released:
Apr 14, 2021
Format:
Podcast episode

Description

Ever wonder how to gain positive publicity for your ministry, book or film project? In Phil Cooke’s interview with senior public relations strategist A. Larry Ross, you’ll find out how to navigate public relations to gain media coverage while understanding the tactics for crisis management. Pastors and ministry leaders as well as filmmakers will benefit from the insight Phil and Larry share to get your story told in media.   Please like, rate and share this episode!   Get my new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You https://influencematters.com   Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056 Prefer video? Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1 New episodes are uploaded every other Wednesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.   *Helping leaders navigate their calling and career in today’s distracted media-driven culture* Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on creative leadership, digital media, branding and marketing strategies, film and TV production – and the faith to take you from where you are to where you want to be in your career. Sign up for my blog and get a free eBook https://www.philcooke.com   Follow me: Twitter https://twitter.com/philcooke Facebook https://www.facebook.com/philcookepage/ Instagram https://www.instagram.com/philcooke/ Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056  Find out about Cooke Media Group here: https://www.cookemediagroup.com   *More About This Episode* Public Relations and Crisis Management for Leaders: Interview with A. Larry Ross CEO and founder of A. Larry Ross Communications, Larry offers specific steps pastors can take to get your story told in media and become a go-to source for news reporters in your community.   Get to know the media people in your community. Help them do their job by bringing them something of interest and relevance to their audience. Be prepared to speak into stories they’re already covering. Become an authoritative resource or source expert for them. Don’t forget the power of an op ed piece. If you have a burning thought on a story they’re already covering, pitch it. Build your digital footprint by using the tools available to you such as social media, online blogging, etc.   Crisis Communications: Phil reminds pastors and leaders that it’s not if a crisis will happen, it’s when will it happen. Every church or ministry needs to understand it could happen and be prepared with a crisis management plan. The question is: Do you want your story out there or live at the mercy of everybody else’s version of the story?   Larry emphasizes that the key is to have a pre-emptive plan in place, which includes a crisis management team, a designated spokesperson, a statement on a per inquiry basis. Acting swiftly is key, along with transparency, without feeling a need for full disclosure.   Larry Ross is Founder and CEO of A. Larry Ross Communications, a Dallas-based full-service public relations firm founded in 1994 to provide crossover media liaison at the intersection of faith and culture. In 2016, he served as Communications Director for Dr. Ben Carson and his presidential campaign.   Ross, whom Newsweek magazine headlined as “Point Man for God,” has more than 40 years of mainstream and Christian corporate, agency and non-profit experience influencing public opinion through strategic PR counsel to organizations and individuals. These include evangelist Billy Graham, Dr. Rick Warren, Bishop T.D. Jakes and many other national and international Christian leaders; and theatrical film releases, such as “The Passion of The Christ.”   Interes
Released:
Apr 14, 2021
Format:
Podcast episode

Titles in the series (100)

Helping leaders navigate their career and calling in today’s distracted media-driven culture. Do you have a message or story that could influence the world? Get expert tips from Hollywood producer and media consultant Phil Cooke on creative leadership, digital media, branding and marketing strategies, film and TV production and more – and the faith to make it happen. Find out more at PhilCooke.com. His philosophy? Get your ideas out there and change the world in the process.