Most people feel like they have to put on their “sales hat” in order to convince people to buy. But when you take this approach, it often feels fake and ingenuine – not only for you, but for your customers as well! What if there was a way to have more natural and organic sales conversations that didn’t feel like “selling” at all?   It’s Day 7 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller teaches you the single most important thing you can do in a sales conversation. Instead of spending your time talking about your product, you’ll learn how to talk about the problem it solves for your customer. The only reason people buy products is to solve a problem – and when you know how to talk about those problems, you’ll sell more. Tune in now to learn how!   Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.   --    If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School.   During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023.   Offer expires August 18, 2023.