You're about to take away some big lessons from this episode including... Learn how humans seek powerso you can become a stronger leader and a more powerful version of yourselfHear why storytelling and relating the content to your audience is the only way to grab attentionso you can start seducing your ideal client through more appealing content.Understand the dark side of peopleso you can stop feeling ashamed of your own dark side and become a more relatable and authentic coach.Master how to get excited about other people (and not just yourself)so you can understand more about your ideal client's problems, what motivates them, and connect with them on a deeper level. Enjoy The Podcast Coach! "Boldness makes even the smallest animal dangerous" - Robert Greene .Episode Breakdown: Robert Greene on the Laws of Human Nature 0:28 A bit about what we'll be covering in this episode (and how Robert Greene has made a massive impact on my life)1:48Who is Robert Greene3:30When I read 48 Laws of Power (and how it helped me understand people)5:26What is behind people6:44Robert Greene's Why (what motivates him to write)8:50Entertaining the reader and pull people into your world by starting with a story11:22Relate your ideas to your reader's life14:53Dealing with critiques17:42People are fascinated by the dark side of human nature19:40Coaches with a lot of knowledge are missing one key element: understanding human behavior21:41The dark side of humans25:23Don't be ashamed that you have this mischievous side in you27:17Social media is a magnet for the dark side of human nature32:58You are a narcissist35:36As a human being you are continually performing (some people are good performers and some people are not)38:03When do we drop the mask and become who we actually are40:58Reveal more of your dark side to resonate more with your audience43:20Be excited by other people and what makes them tick instead of yourself48:07Understanding people is more important than any other skill you'll ever learn (even if you are a master at your craft)53:39Fulfilling pleasure and avoiding pain will hold you back from Mastery58:46Robert Greene's next book...1:02:49Advice for a younger version of Robert Greene    BRAND NEW FREE TRAINING!How To Turn Your Knowledge, Experience, Life Story, And Passion Into An Online Coaching Business (That Actually Makes Money)WATCH THE TRAINING!    Lucas Rubix is the intense-looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion-fuelled, freedom-filled, money-making online coaching businesses (as long as you're not afraid of some work).Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)Visit www.LucasRubix.comand get full access into the 6 Figure Coach Academy, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubixAnd if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) learn about the three ways you can work together HEREand see how Lucas can help you build the coaching business of your dreams!   PS – Other recommended podcasts to help move your online coaching business forward are DIAL IN YOUR CLIENT AVATAR, 3 BIGGEST MISTAKES COACHES MAKE and HOW TO SUCCESSFULLY MARKET YOUR ONLINE COACHING BUSINESS. Make sure you give them a listen if you’re looking for even more direction!