A true legend and master when it comes to the laws of human nature, Robert Greene is about to have you thinking deeper than you ever had before. If you are a coach and an expert in your field but you are struggling to get more clients and really take your business to the next level, then this episode is for you.
Robert Greene shares why studying and becoming obsessed with understanding human nature is a critical skill that you can not overlook. Throughout his writing (see below for the complete list of his 6 books) he explains different areas of how we tick as human beings.
You're about to wonder why you have never learned these lessons before.
While some may view his perspective as dark, Robert Greene speaks the truth about how humans seek power, understanding, and mastery. His wisdom about human nature will take you and your coaching business to an entirely new level!
You're about to take away some big lessons from this episode including...


Learn how humans seek power so you can become a stronger leader and a more powerful version of yourself


Hear why storytelling and relating the content to your audience is the only way to grab attention so you can start seducing your ideal client through more appealing content.


Understand the dark side of people so you can stop feeling ashamed of your own dark side and become a more relatable and authentic coach.


Master how to get excited about other people (and not just yourself) so you can understand more about your ideal client's problems, what motivates them, and connect with them on a deeper level.


Enjoy The Podcast Coach!
"Boldness makes even the smallest animal dangerous" - Robert Greene
Episode Breakdown: Robert Greene on the Laws of Human Nature
0:28 A bit about what we'll be covering in this episode (and how Robert Greene has made a massive impact on my life)
1:48 Who is Robert Greene
3:30 When I read 48 Laws of Power (and how it helped me understand people)
5:26 What is behind people
6:44 Robert Greene's Why (what motivates him to write)
8:50 Entertaining the reader and pull people into your world by starting with a story
11:22 Relate your ideas to your reader's life
14:53 Dealing with critiques
17:42 People are fascinated by the dark side of human nature
19:40 Coaches with a lot of knowledge are missing one key element: understanding human behaviour
21:41 The dark side of humans
25:23 Don't be ashamed that you have this mischievous side in you
27:17 Social media is a magnet for the dark side of human nature
32:58 You are a narcissist
35:36 As a human being you are continually performing (some people are good performers and some people are not)
38:03 When do we drop the mask and become who we actually are
40:58 Reveal more of your dark side to resonate more with your audience
43:20 Be excited by other people and what makes them tick instead of yourself
48:07 Understanding people is more important than any other skill you'll ever learn (even if you are a master at your craft)
53:39 Fulfilling pleasure and avoiding pain will hold you back from Mastery
58:46 Robert Greene's next book...
1:02:49 Advice for a younger version of Robert Greene
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