Learn why leading people through your deepest struggles through your content instead of talking upon your guru pedestal of tactical knowledge. Your tips and tricks you share online are only creating a virtual wall between you and your customers relating to you. Listen in to learn why we have found this to be the case after garnering billions of views on social media. Hit us up on IG! @ladyboss & @realbrandonpoulin I Can't Believe They Said That:"The biggest problem I see is someone trying to sell a product instead of selling themselves.” -Kaelin Poulin"Now its about connection." -Brandon PoulinKey Moments:Reflecting on customer feedback of which style of content led to the decision to purchase from our health company. (11:03)The difference between being truthful versus. vulnerable. (23:49)The reason behind why only sharing quick tricks, tips, and products don't convert as well as stories first. (26:31)Reflection exercise to help you tap into relatable moments of your past. (33:57)The Mistakes:Content Mistake 1: Sharing tips and tricks instead of stories for your content that speak directly where your customer is right now in their life. (13:52)Content Mistake 2: People forget that people are looking to relate instead of being amazed by what they don't know. The secret... be human and tell the truth. (18:51)Content Mistake 3: Not telling stories that relate to your customer's pain points. (42:21)