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Mistakes of Being "The Face": Building a Brand without changing who you are, imposter syndrome, & dealing with the haters

Mistakes of Being "The Face": Building a Brand without changing who you are, imposter syndrome, & dealing with the haters

FromBig Business Mistakes


Mistakes of Being "The Face": Building a Brand without changing who you are, imposter syndrome, & dealing with the haters

FromBig Business Mistakes

ratings:
Length:
71 minutes
Released:
Apr 11, 2023
Format:
Podcast episode

Description

Ever wondered what its like to be the face and leader of a massive brand? In a world full of likes and comments, how do you continue to keep putting yourself out there? How do you continue to allow yourself to be led by the positive and encouraging ones instead of being distracted and discouraged by the negative ones? Hit us up on IG! @ladyboss & @realbrandonpoulin I Can't Believe They Said That:“I think somewhere in the 100,000 follower range is where my mindset shifted about all of it.” -KP“Jesus has the biggest following even if you don’t believe, and a lot of people still don’t like and talk crap about him so why do you think you are excused of that same heat?” - KP“You can’t get too high on the highs and low on the lows.” -BP&KP“I want to be 100% me in every area.” - BP“Your beliefs don’t have to be the centerpiece for your business’s advertising, you’ll just get trapped if you aren’t who you are.” -BPIf we didn’t speak our beliefs on the front-end then people wouldn’t be able to self sort into ‘Am I a good fit to work with them or not?’” -KP“Is money more important than the thing that you are supposed to be doing?” -BPKey Moments:Looking back at what it felt like to feel under qualified to personally help people and how it affected the content creation process. (8:56)Finding the right mindset on how to deal with some of the nastiest comments. (19:35)Realize that criticism gets exposure to help understand how negativity on the internet can be used productively. (23:47)Don’t be luke-warm when creating a personal brand on the internet. (31:54)Understanding the different seasons of losing and gaining followers. (51:45)You have to treat your customers like your children, not your spouses. (1:07:02)The Mistakes:Mistake 1: Leaning too heavily on the feeling of feeling like a fraud at the beginning of the journey. (10:19)Mistake 2: Getting too attached to the comments. (18:56)Mistake 3: Allowing my identity to become my popularity. (48:42)Mistake 4: Not realizing someone was pooping on my porch soon enough. (58:04)Mistake 5: Trying to be my customer’s and brand’s savior. (1:04:55)
Released:
Apr 11, 2023
Format:
Podcast episode

Titles in the series (37)

Learn through the jaw dropping stories of the biggest business mistakes and lessons from the most successful Entrepreneurs. Bypass the glitz and glam highlight reel and get the real messy truths of what it actually takes to grow a business. Welcome to the Big Business Mistakes podcast hosted by Brandon & Kaelin Poulin. Your hosts, Brandon & Kaelin Poulin, bootstrapped their most recent company LadyBoss to over $200 Million in revenues before selling the brand at 29 & 32 years old. Brandon & Kaelin are now the Founders and Managing Partners of Enterprise CEO: The Entrepreneur's Advisory and Investment Group, changing the way founder-led companies scale. They guide and equip founder led companies to scale and operate as enterprise businesses resulting in strong teams, leveraged time, amplified reach, and multiplied profits.