Complexity is the enemy of success and one of the biggest mistakes a business owner who’s trying to scale makes. Hit us up on IG! @ladyboss & @realbrandonpoulin I Can't Believe They Said That:“You only need one journey to craft.” -BP“Some of y’all need to stop going to masterminds.” -KPBusiness is a game of multiplication not addition.” -BP“You only need complexity when it’s necessary to grow.” -BP“The math is the path. The path is the math.” -BP“All the best businesses are boring.” -KPKey Moments:Identifying your hero product. (13:56)Realizing your customer is on a hero’s journey. (15:48)Choosing integration over innovation. (20:53)The contribution margin concept. (26:16)We think we are adding one thing but it’s really times twelve. (27:41)The minimum effective dose. (38:41)The Mistakes:Offering too many product offerings to our customers leaving them confused and overwhelmed. (02:34)Knowing how to navigate idea land. (17:27)Complexity mistakes on the content creation front. (34:25)Falling victim to the shinny object syndrome. (50:39)