55 min listen
The Main Reason Businesses Fail: Tom Shipley's Biggest Retail Mistakes On Amazon, E-comm, and Hiring.
The Main Reason Businesses Fail: Tom Shipley's Biggest Retail Mistakes On Amazon, E-comm, and Hiring.
ratings:
Length:
55 minutes
Released:
Jun 13, 2023
Format:
Podcast episode
Description
It’s one thing to grow a company to exceed 100 million dollars but it’s another to do it more than four times with more than four different companies. To say the least, Tom Shipley is a beast of an entrepreneur with plenty of experience to share. The gold nuggets are raining from the sky in this one, listen in to collect them all. Hit us up on IG! @ladyboss & @realbrandonpoulin Tom Shipley’s Bio: Part of Isrrael’s Defense Special Forces Launched Keranique, which is now the #1 hair regrowth brand for women in America with over $630 M in sales through Digital Channels, DRTV, Amazon, HSN, salons and retailers such as Ulta, CVS and Riteaid.Grew Hydroxatone to over $1.1bn in sales through digital, DRTV, DR radio and retail distribution in ULTA, HSN and Costco.Launched and grew Atlantic Coast Brands’ with no capitol which leverages multi-channel marketing to build iconic beauty brands.I Can't Believe They Said That:“Especially when it’s about numbers, patience wins.” -Tom Shipley“Ask the question, is this a one way door or a two way door?” -Tom Shipley“I don’t care how much wind you have at your back or how much resources you have. You can’t get away from the scrappiness.” - Tom Shipley “Don’t let the tail wag the dog.” - Tom Shipley Key Moments:How to run promotions without having to discount and de-value your offerings. (18:13)3 core pillars to identifying an anti-fragile business. (27:03)The characteristics that kill most companies. (34:53)What facing the facts of your company publications can do for your company’s growth. (40:09)The Mistakes:Mistake 1: Due to major disruptions in the product’s supply chain manufacturing, caution was thrown to the wind and discounted promotions were rolled out. (12:46)Mistake 2: Hiring team members in a business’s start up phase who have already out grown the start up phase culture before they are hired. (28:49)Mistake 3: Tom Shipley’s biggest partnership mistakes. (46:18)
Released:
Jun 13, 2023
Format:
Podcast episode
Titles in the series (37)
Partnership Plunders: Navigating the Challenges of Business Partnerships by Big Business Mistakes